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How can I encourage publishers to link back to my site?
It’s one thing to convince a journalist to cover your story, it’s quite another thing to convince them to include...
Why is digital PR important?
You may ask, why does my brand need digital PR if people already know who we are? Digital PR is...
How can I build a media list that gets me publicity?
Building a media list can be an overwhelming task in the first instance. There’s no right way to do it,...
How to send effective outreach emails
An effective outreach e-mail means that you get the end goal that you are looking for. For many campaigns in...
My outreach emails aren’t getting responses, how can I improve my chances?
If your e-mails aren’t getting responses, then the first thing you need to look at is why you think that...
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