How to set up GA4

How to set up GA4 if you don’t already have an account If you do not already have a Google...

I’m seeing major discrepancy between Facebook & GA – why could that be?

Facebook and Google Analytics data will never entirely match due to fundamental differences between the platforms. It is important not...

I run an online fashion business. How can I track my performance using Google Data Studio?

Google Data Studio is great for reporting on data from a variety of sources. Depending on how you currently measure...

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